3 Facts About Mobilegeddon

Google is one of the most competitive search engines around and it is constantly working to improve its ranking characteristics in order to ensure that only the very best websites manage to obtain a spot on the highly sought-after page one in the SERPs. This is implemented through the use of algorithms like Panda and Penguin which are regularly updated in order to monitor the quality of a website as it changes. Read on as the team here at SEO Enterprise go over 3 facts that everyone should know about the mobile-friendly Google algorithm update that was dubbed ‘Mobilegeddon’…

Mobilegeddon was introduced on April 21st 2015

It doesn’t seem like two minutes ago since the online world was rocked by the introduction of a mobile-friendly Google algorithm, however the update was actually implemented over five years ago on the 21st of April 2015! It was coined ‘Mobilegeddon’ by Chuck Price, who wrote an article about the algorithm prior to its release in March 2015. Interestingly, it was one of the first Google updates that SEO technicians and marketers were warned about in advance and allowed to prepare for.

The algorithm targeted smartphone results

As technology advanced, more and more people were getting their hands-on high-quality smartphone software. In 2015, users were able to browse the web without the need for PC, however the results they were provided with were far and few between because only a handful of websites had been optimised for mobile use. Google caught onto this and decided to introduce an algorithm that made mobile-friendly features a compulsory ranking characteristic. As a result, the ranking of sites were mainly affected on smartphone SERPs rather than desktop SERPs.

More than 50% of websites were affected

Due to the sheer lack of mobile optimisation, statistics suggest that around 50% of rankings were affected when Mobilegeddon was first implemented. After all, many marketers were unsure what was classified as ‘mobile-friendly’ during the preparation period as the algorithm targeted a lot more than backdoor features. Luckily, Google is a fair and ethical search engine and websites were given the opportunity to improve their ranking in the weeks that followed by making relevant changes.

Here at SEO Enterprise, we play close attention to every single algorithm update that the Google search engine implements as we believe that they are the secret to a successful campaign. After all, the spiders that crawl a website are looking for algorithm-friendly features that appeal to both the search engine and the user. Since the introduction of Mobilegeddon, many SEO technicians have learned the importance of having a mobile-friendly site as the algorithm singles out and penalises those without it.

DLive Got Talent

So we (we being the SEO Stream Team) hosted and DLive community event last night on the one and only DLive and boy was it eventful.

It did not go down completely as planned few hiccups well technical difficulties here and there but overall fantastic event considering it is only day 1 of the event. The event itself was amazing and everyone who entered gets my respect for even applying and showcasing their talent, AS most talent shows it was mostly singers, but we had a few surprises which is always nice.

So far, we have 8 people through to the final and we have 1 (maybe even 2) more audition shows to go.

Basically, lots more fun for the trolls to get involved in.

The final will be held on the 24th July where the winner will be crowned and our first DLIVE GOT TALENT Champion will be announced.

The best place to catch the event is on the DGT page the next event will be Saturday 1pm 11th July 2020.

My only hope of doing this event was to bring a little bit of fun and happiness to the platform I fell in Love with a year ago.

As I was writing this we have decided to reopen applications for DGT..

The audition show will be 7pm Wednesday 15th July 2020…..


Why I Picked DLive?

So, as a very part time streamer you may ask why I picked DLive as my home

Other question you may ask is what is DLive.

The number 1 reason is the community and the people I have met on DLive that’s why I made DLive my home. I followed Proj3ct and Miss_MDK to DLive when they moved over from twitch as a viewer and the welcome, they got I had never seen before and was something I have not seen on any platform since. So, after visiting my Brother in Australia I Decided to give DLive a shot myself in April.

Since then I have never looked back, I have met some amazing people and even somehow created a community myself. Watching streamers and streaming inspires me everyday to help people and to help myself do better. If I was still on twitch, I’m almost 100% sure I wouldn’t be this happy about my Streaming.

DLive still new but learning

DLive is still something that people are unaware off, and some people have never heard of it which is a shame. But with the belief of people like PewDiePie, Tidy labs, LtZonda and myself (ha-ha yes, I want to be up there one day) It is constantly growing and don’t get me wrong its going to be rollercoaster ride with something new like this but I love a platform willing to learn and change when it feels it should,

Anyone Platform that listens to its streamers and I mean Listens because we have Partner meetings all the time then I will do what I can to help.

DLive is my home and if anyone needs any help with anything to do with their streams then me and the community, I am in are always happy to help.

How to Optimise an SEO Campaign for Google

Understanding SEO and SEM

Digital marketing is a very broad industry which means that there are several different approaches that technicians can implement during a campaign. After all, ethical and white-hat methods are the priority of any budding search engine optimiser. Here at SEO Enterprise, we often find that some readers do not understand what SEO and SEM actually are, which is why we’ve decided to set the record straight once and for all. Read on to find out more…

What is SEM?

Search Engine Marketing, often abbreviated to SEM, is the process of directing traffic to a website through the use of purchased advertisements. It tends to cover a range of different marketing avenues including PPC (Pay per Click), CPC (Cost per Click) and generic paid search engine advertisements as the focus of SEM is to increase a websites presence and impact in the SERPS.

What is SEO?

SEO is an initialism that stands for Search Engine Optimisation and it is a branch of internet marketing that uses a range of ethical methods in order to increase the organic traffic that a website obtains. This is different from SEM as websites undergoing SEO are optimised for the search engine in order to encourage natural ranking increases in the SERPs without the use of paid advertisements.

The Similarities

Although SEO and SEM are two very different areas of the internet marketing industry, they do share a handful of similarities. For example, they are both operated in accordance with a budget, however, the use of funds can be easily tracked with PPC methods because the ‘money pot’ is depleted every time a user clicks on a website whereas SEO budgets are much harder to define. In addition to this, both SEO and SEM tend to optimise their campaigns for Google, the most popular search engine on the internet.

From mobile marketing to content marketing, it is important that a well-executed digital marketing campaign makes full use of every relevant avenue. After all, content plays a very big role with SEO as the search engine algorithms tend to favour websites with pages with a user focused philosophy and the ability to deliver high-quality, relevant and original information. To find out more information about the differences between SEO and SEM, get in contact with a member of the SEO Enterprise team today!


The Importance Of A Gaming Desk For PC Gamers

You’ve spent your last remaining pennies on your top spec wireless mouse and keyboard; donned your crystal-clear and comfortable headset; you’ve got your triple-widescreen set up and your hard drive is whirring away soundlessly amidst your neon-lit cooling vents. It’s a shame that all of it is perched on top of your old rickety computer desk with the pull-out keyboard shelf and the wonky wheels.

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